Digital Business Management

How are digitalization and technological innovation changing the economy? What new business models are needed to make companies fit for the future?

The Bachelor's degree program in Digital Business Management deals with these and other exciting questions. Here you will learn how companies think, work, and strategically realign themselves in the digital age, from the development of digital business models to the successful implementation of technological innovations. The degree program combines business fundamentals with content from business informatics and offers you individual specialization options. You will gain valuable insights into the real world of business through close dialogue with companies, practical projects, and the possibility of an integrated internship or stay abroad. If you want to actively shape the digital transformation and lead companies into the future, this specialized and practical degree program is just right for you.